A new consolidation move in the global real estate brokerage sector is set to bring together two distinct operating models under a single platform. The Real Brokerage (Real) has entered into a definitive agreement to acquire RE/MAX Holdings forming a combined entity to be known as Real REMAX Group.
The transaction links Real’s technology-driven brokerage platform with RE/MAX’s established global franchise network. Together, the companies are expected to operate across more than 120 countries and territories, with a combined network of over 180,000 agents and nearly 8,500 franchisees.
The combined business would have generated approximately $2.3bn in annual revenue and $157m in adjusted EBITDA on a pro forma basis for 2025, prior to synergies.
Deal combines AI-powered brokerage with global franchise network
The transaction brings together Real’s AI-enabled brokerage model, proprietary software and agent network with RE/MAX’s global franchise system and brand presence. RE/MAX and Motto Mortgage are expected to continue operating under their existing brands, while Real will remain an owned brokerage within the new structure.
The integrated platform is expected to support residential transactions across brokerage, franchising and mortgage services. Real’s technology platform, including tools for transaction management and automation, will be made available to agents and franchisees across both networks.
Across North America and international markets, the two companies supported approximately one million transaction sides in North America and 1.8 million globally in 2025.
Deal values RE/MAX at $880m
The transaction assigns an enterprise value of approximately $880m to RE/MAX Holdings, based on a fully synergised multiple of seven times 2025 EBITDA.
RE/MAX shareholders will have the option to receive shares in the new holding company or cash consideration of $13.80 per share, subject to proration. Following completion, Real shareholders are expected to hold about 59% of the combined company, with RE/MAX shareholders holding approximately 41% on a fully diluted basis.
The transaction is not subject to financing conditions. A $550m financing commitment has been arranged to refinance existing debt and fund the cash component and transaction costs.
Real REMAX Group to be headquartered in Miami
Upon closing, Tamir Poleg will serve as Chairman and Chief Executive Officer (CEO) of Real REMAX Group. Real’s Chief Operating Officer, Jenna Rozenblat, will take on the role of Chief Integration Officer during the transition. The board of the combined company will include members from both organisations.
The new entity will be headquartered in Miami, with continued operations in the Denver area, and is expected to trade on NASDAQ under the ticker REAX.
Completion of the transaction is anticipated in the second half of 2026, subject to regulatory approvals and shareholder consent.
