A new motorsport-led development is set to reshape part of West London’s urban fabric, bringing together public space, education, and industry within a single campus in Chiswick. Revealed at MIPIM 2026 following planning consent from the London Borough of Hounslow, the London Motorsport Campus coincides with the centenary year of the Golden Mile, an area historically associated with automotive and industrial activity.
Planned on a former B&Q site at the gateway to this corridor, the scheme, designed by Benoy, introduces a mixed-use environment that combines civic, commercial and residential functions. Its location, bounded by Great West Road and the M4 to the south, Larch Drive to the southeast, and Gunnersbury Avenue, places it within a part of the city undergoing broader regeneration into a higher-quality public realm.
A campus structured around public space and activity
At the centre of the development is Hudson Square, a public plaza set back from the surrounding road network and framed by a three-storey podium. This podium accommodates leisure, retail and entertainment uses, forming an active edge around the square.
The campus is anchored by a 10,821m2 Motorsport Experience Centre, conceived as a public venue focused on innovation and storytelling. Around it, a mix of flexible commercial spaces, leisure uses, and university-led engineering and technology facilities aim to support skills development and collaboration.
Hudson Square is intended to function as the civic focal point of the campus, designed to host exhibitions, screenings and community events. Its programming is supported by surrounding uses including housing, student accommodation, restaurants and a hotel, contributing to activity throughout the day and evening.
Linking heritage with regeneration along the Golden Mile
The design draws on the legacy of the Golden Mile, historically defined by movement, industry and automotive innovation. The campus continues this narrative, while aligning with ongoing efforts to transform the area into a more accessible and publicly engaged urban environment.
Accessibility has been a key consideration, with the entire site designed to be step-free. The intention is to create an open and inclusive setting for residents, students, visitors and motorsport enthusiasts.
Sustainability and adaptability in an urban setting
The development incorporates a sustainability strategy that addresses both embodied and operational carbon. High-performance building envelopes, triple glazing and photovoltaic energy systems form part of this approach.
Green roofs and climber façades are integrated to support biodiversity and urban ecology, alongside rooftop access for residents. Given the site’s proximity to major roads, the building envelope is also designed to mitigate noise and air pollution.
Located at a key entry point to West London’s Golden Mile, the London Motorsport Campus brings together public realm, education and industry within a single framework, reflecting a broader shift in how former industrial sites are being reconfigured for contemporary urban use.
