KREA, a generative AI platform focused on creative workflows, is partnering with international architecture and urban design studio Henning Larsen, as both companies explore how AI tools can be integrated into architectural design processes and live project environments.
The collaboration centres on early-stage conceptual design, scenario testing, and client communication, with the two firms working together to shape how KREA’s platform develops around the operational needs of architecture studios.
Henning Larsen said the partnership reflects a broader shift in how digital design tools are being incorporated into architectural workflows, especially in areas where teams need to test ideas quickly, compare alternatives, and communicate design intent more clearly during the early phases of projects.
AI tools move beyond visual experimentation
The partnership is intended to position generative AI within active project workflows and collaborative design discussions.
The firms plan to use the platform across conceptual design exploration and live projects, allowing teams to generate and assess different scenarios during the design process. The companies said the approach could also support earlier engagement with clients by turning presentations into more iterative conversations around design options and trade-offs.
Eliana Nigro, Head of Digital Adoption at Henning Larsen, said responsible adoption of AI technologies requires closer collaboration between software developers and design practices.
“Nobody really knows what AI in architecture is yet, what it can be, what it should be, what it shouldn’t be. That is what we are exploring together,” said Nitsan Bartov, Architect and Industrial PhD Fellow at Henning Larsen.
KREA and Henning Larsen shape platform development together
The agreement goes beyond a standard software deployment, with Henning Larsen contributing feedback intended to influence how KREA’s tools evolve for architectural applications.
The collaboration was developed through a pilot programme supported by Diego Rodriguez, Co-Founder and CTO of KREA. Rodriguez said working directly with architecture studios helps the company refine its generative AI tools for professional design environments.
Henning Larsen said the partnership also includes data security measures, copyright protection covering AI-generated imagery, and compliance with the EU AI Act where applicable.
The announcement reflects growing interest across the architecture industry in how generative AI systems may become embedded in professional design workflows, particularly during the early stages of concept development and stakeholder collaboration.
