Cindie, an artificial intelligence platform for residential mortgage lending, is now live. Its digital assistants can respond to leads, collect application details and documents, support loan processing, and contact borrowers after a loan closes.
The privately held company calls the platform an “AI workforce”. It is designed to take on routine communication and administrative work, while licensed mortgage professionals remain responsible for lending decisions and regulatory compliance.
Cindie said 11 mortgage companies were using the platform at launch, supporting 194 loan officers and other lending professionals. It also reported that the system had assisted 12,354 borrowers.
Cindie automates mortgage applications and follow-up
The platform responds to incoming enquiries, answers common mortgage questions, and contacts prospective borrowers outside normal working hours. It can follow up with new and dormant leads, book appointments, and route qualified borrowers to loan officers.
Cindie also collects information for mortgage applications, requests supporting documents, and moves borrowers through the intake process. During processing, it can track milestones, send status updates, and follow up on outstanding documents.
After a loan closes, the platform can contact homeowners about refinancing, home equity, and future property purchases. Managers receive AI-generated reports covering pipeline activity, engagement, production figures, and team performance.
Cindie was founded by mortgage originator Ben Anderson, who serves as its chief executive. Anderson has originated more than $4bn in home loans over his career. He also founded Low Rate Co and the mortgage coaching platform Ben Anderson 365.
“We didn’t build Cindie to replace loan officers. We built her to make them better,” Anderson said. He added that the aim was to reduce repetitive administrative work, allowing mortgage professionals to spend more time advising borrowers and managing client relationships.
Company reports results from early use
Cindie said loan officers using the platform close an average of seven additional loans a month from leads worked automatically by the system. It also reported that about 10,000 dormant leads had been revived.
The company said users had booked three times as many appointments and reactivated 40% of past clients. Its launch announcement, however, did not state how the results were measured or the periods they covered.